How Missoni Brought the Women's March to Milan Fashion Week



Anyone who’s been watching the runways from New York to Milan this season can attest to the fact that powerful messages have been woven into nearly every fashion moment, be it white bandanas that symbolically tie us all together to “Fashion Stands With Planned Parenthood” pins that get the message across more directly. But for the Missoni runway yesterday, the Italian fashion family opted to put on its own Women’s March, pink hats and all.

It’s actually so very fitting for Missoni, a brand with such a long lineage of powerful, creative women at its helm, to close its show with a message that supports female empowerment and equality everywhere. Alongside the label’s iconic colorful zigzags, stripes, and plaids—modeled by the likes of Gigi Hadid, Dilone, Jamie Bochert, and other of-the-moment models—the final walk was clad entirely in pink pussy-eared hats. And to encourage support for the movement, guests were also greeted with the Missoni-knit hats at their seats.

Scroll down to see some of the standout moments from the show turned march that took place in Milan but can be supported from every corner of the globe.

See all the looks from Missoni F/W 17

What do you think of Missoni's own take on the Women’s March? Weigh in below.