In many ways, jewelry is like fashion—they share the changing seasons and shifting sensibilities as well as the staples that stand the test of time. But jewelry is also decidedly more personal. It becomes a communication of one's tastes and personality in ways clothing never could, and its steeper price points make the decision to wear certain pieces more significant. Still, jewelry does have its own trends. To discover what jewelry trends are resonating most with consumers right now, we sat down with Miansai founder Michael Saiger and the brand's fashion director, Rachael Russell, to weigh in on what they're seeing.
Since its founding—in Saiger's college dorm room—Miansai has carved out an entirely new market for elevated men's jewelry (before eventually expanding to women's to meet the demand). "We've taken hardware and nautical jewelry and made it very popular and wearable," Saiger describes of how Miansai has come to shape that part of the market. "I like to say raw input, refined output."
Lately, Miansai has started offering a more minimal and refined aesthetic in its women's collection. "We're launching fewer pieces that are more refined," says Saiger. In addition to this shift to offering investment pieces at higher price points, Saiger and Russell spoke to some of the other facets that are really resonating in the jewelry industry right now—and what we can expect from Miansai.
Keep scrolling to see what Miansai's Saiger and Russell say are the four jewelry trends that matter right now.
"I think people want investment pieces, and we've been giving them that," says Saiger. "We just launched our fine jewelry a couple months ago, and it's been doing really well." One item of note is the pavé screw cuff, which has 126 diamonds. "It's the evolution of the consumer as well," notes Russell. "They kind of graduate from a place where they're starting off with the entry level screw cuff and then working their way up to this sort of piece—whether it's a gift or a personal purchase."
"A new piece that we actually just put out that's become really popular really fast is the tricolor cuff," says Russell. "It's a mix of three different metals—gold, rose, and silver." Saiger explains that they manufacture it in a way that it's fused together but keeps the plating. "That being said, we also just launched a new collection called the fusion collection," notes Russell. "It's fusing either gold or rose gold onto sterling silver. It's 10% gold or rose gold on 90% sterling silver, so you're getting that look for an accessible price."
Miansai's jewelry has always been easily stackable, but these pieces that combine different metals themselves take this look to the next level while also streamlining the approach. "It's not like just putting two bracelets together. It's doing it in a way that is really signature for us," Russell explains of Miansai's approach to mixing metals in an innovative way. "All the different pieces work so effortlessly together—they're all so stackable and interchangeable, so it's just building upon that."
"You don't have to go and stack a bunch of pieces to get that look," Saiger says. "You're getting one piece and you get the look, and it looks incredible." Mixing metals means more freedom for the rest of what you're wearing. Russell gives the example of wearing a gold watch and a silver ring—the Miansai piece can bring it all together. "You don't have to just stick to one specific thing. You're able to wear them all at the same time, which is so effortlessly cool, and that's really how it should be."
"We're seeing a lot of people buying less costume jewelry and looking for more pieces that are timeless and seasonless," observes Russell. "In the overall market, I would say I think that a lot of people are looking for timeless classics: pieces that are seasonless, pieces they can wear that are going to have the kind of quality and artisanal kind of craftsmanship that are going to last a lot longer than your costume jewelry."
Borrowing From the Boys
"What's really great about Miansai is that when Michael started it, it wasn't started or put out as a menswear brand," explains Russell. "But a lot of women were going into Barneys and going on the men's floor and shopping screw cuffs or hooks and anchors, so obviously it was a natural evolution for it to come out with a women's collection." This versatility in consumer speaks to a broader trend of "borrowing from the boys." Especially when seekingcraft in classics—leather goods, tailored suiting, and accessories—it's common for women to take what was intended for men to be their own. "I think every woman can identify with wearing your dad's watch or your boyfriend's shirt," says Russell. "So having a bracelet that's gender neutral or an accessories line that's gender neutral really resonates with women because it's something that they can identify with on different levels."
Although Miansai has continued to expand—not only with its fine jewelry line but also delving into watches and leather goods—it's maintained its artisanal quality, unique aesthetic, and, above all, authenticity.
Next up, the brand is going to be launching semi-precious jewelry. "So it's going to be sterling silver and white sapphires," says Saiger. The new collection will hit the price points between entry level at $275 and a cap around $1500. "So it's a very nice range. All hand-set. Just hitting different price points and using different stones and materials."
Miansai is expanding its mobile retail—which it's been doing since 2012 when Saiger first bought an Airstream to sell from. "I had it out in Montauk, and I had it out in the Hamptons and Palm Beach in Miami," he recalls. "It was super successful. We started scaling that up in 2015. We bought a little Piaggio. I bought it in Italy, completely restored it, brought it to the U.S., made it beautiful," says Saiger. "That's the future of retail for us, I would say." In total right now, Miansai operates with three Piaggios, a Fiat, and two Airstreams. Just last month, the team launched one of the Piaggios at LAX. "It allows us to go, in an authentic way, to these high-traffic locations but still do it in a unique, artisanal, original way," explains Saiger. "We're going to our customers instead of our customers coming to us."
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