Meghan Markle and Her Jeans: A True Fashion Love Story

Meghan Markle’s jeans have, unsurprisingly, become a bit of a “thing”. Kate Middleton had her nude pumps, of course, most notably from L.K.Bennett, which quickly became her royal style signature and sold out repeatedly. Then there are the Jenny Packham dresses. But the Meghan Effect’s core component appears to be in the jeans.

Naturally, we’re just as enamored with Markle’s overall style as everyone else right now—those sleek silhouettes, the belted coats, the handbags. But when it comes to sellout status, it turns out that we’re a fashion pack obsessed with good denim—and the stats prove it.

The soon-to-be-royal’s favorite denim brand, Mother, revealed that traffic to its retail site soared by an incredible 200% after Meghan wore the label’s ankle-skimming jeans on her first public outing with Prince Harry. Similarly, Welsh denim brand Hiut Denim has had to move to a larger factory just to keep up with the increase in demand that followed when Markle slipped into a pair of its black skinnies for a recent Royal visit.