Meghan Markle’s jeans have, unsurprisingly, become a bit of a “thing”. Kate Middleton had her nude pumps, of course, most notably from L.K.Bennett, which quickly became her royal style signature and sold out repeatedly. Then there are the Jenny Packham dresses. But the Meghan Effect’s core component appears to be in the jeans.
Naturally, we’re just as enamored with Markle’s overall style as everyone else right now—those sleek silhouettes, the belted coats, the handbags. But when it comes to sellout status, it turns out that we’re a fashion pack obsessed with good denim—and the stats prove it.
The soon-to-be-royal’s favorite denim brand, Mother, revealed that traffic to its retail site soared by an incredible 200% after Meghan wore the label’s ankle-skimming jeans on her first public outing with Prince Harry. Similarly, Welsh denim brand Hiut Denim has had to move to a larger factory just to keep up with the increase in demand that followed when Markle slipped into a pair of its black skinnies for a recent Royal visit.
Allegedly, jeans are “discouraged” by the guardians of the Royal Family dress code, but that may well be adding to the appeal of Markle’s wardrobe staple right now. She’s worn them proudly on several, albeit fairly low-key but no less official, engagements already, and it doesn’t look like her love for denim is about to dissipate.
What’s really propelling the Meghan Effect, however, is the way she manages to add polish to every denim combo. From a retro bootcut to a skinny to a distressed detail, Markle’s styling elevates every outfit from “just jeans” to an elegant look worthy of cult following. So how does she do it? And more importantly, where is she shopping for those jeans? Keep scrolling—we’re about to break it all down.
The white shirt–and–denim jean combo has long been a classic, but with this look at the 2017 Invictus Games—her “relationship debut” with Prince Harry—Markle made it iconic. To re-create the magic, opting for jeans that have just a hint of distressing—just the one ripped knee rather than two, for example—will keep things from feeling too casual, while a slightly oversize shirt will help to give it that effortless feel. Finally, finish with sleek tan pumps rather than sandals to keep things feeling polished.
Mother reissued this limited-edition cut following huge demand from Meghan fans. Though it’s already sold out again, you can get in line to preorder from Revolve.
Available in sizes 23 to 32.
Another Invictus Games event, another pair of Mother denim jeans—we told you it was her favorite brand. To keep the bootcut from looking dated, keep your fit sleek like Meghan and team with an elegant heel or sleek boots. The khaki trench coat is a particularly chic finish here.
As per the Meghan Effect, these jeans are hard to get your hands on, so get your name on the waiting list ASAP.
Previously available in sizes 23 to 32.
Markle debuted her new favorite pair of black skinnies by Welsh brand Hiut Denim while on a recent Royal visit. To keep things feeling pulled-together, she finished the look with a checked Theory jacket, velvet black ankle boots by Tabitha Simmons, and a splash of color thanks to her green mini top-handle bag by Demellier London.
We’d argue these are contenders for the ultimate wardrobe staple. Soft, fitted, and with just enough stretch. We’re not surprised that Markle snapped up a pair.
Available for pre-order in sizes 24 to 34.
This post originally appeared on Who What Wear UK.