Meet the Australian Label That Shows No Signs of Slowing Down

It would be impossible to not have Maurie & Eve on your radar. The Australian label launched in 2004 and has since grown a strong social media following (254,000 Instagram followers and counting), become a go-to for It girls like Brooke Testoni, Eleanor Pendleton and Sara Donaldson, and consistently scores models-on-the-rise for its campaigns. With fans worldwide, this super on-trend (and accessible) label is going from strength to strength and has comfortably secured its spot among our list of favourites.

For A/W 16, the label has tapped rising Sydney model Gigi Midgley to front its campaign, featuring soft flares, sultry off-the-shoulder dresses and lightweight transeasonal knits.

Keep scrolling to check out our favourite shots and then shop new arrivals.

Shop Our Favourite New Arrivals:

Photographer: Sylve Colless
Assistant: Mason Stevenson
Stylist and Producer: Tarra Chong
Hair and Make Up: Beck Carroll
Model: Gigi Midgley from Priscillas
Location: The Modern Honolulu via Friends With Benefits


What Australian labels do you think are mainstays? Let us know your favourites in the comments below.

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