Marc Jacobs's Dog Just Landed His Own Ad Campaign

Life is pretty good for Marc Jacobs's dog, Neville. He's ridiculously cute and has more than 170,000 followers on Instagram—plus his owner is fashion royalty, of course. But his newest venture has us loving him even more.

As The Cut reported, Marc Jacobs and his pup have teamed up with The Sato Project, which rescues abused and abandoned dogs in Puerto Rico. All of the proceeds of this T-shirt will go to the initiative. To learn more, watch Neville's starring turn in the video advertisement above.

What do you think of this charitable collaboration? Tell us in the comments below, and shop the Marc Jacobs T-shirt that supports the cause