“Why do women have closets overflowing with clothes and nothing to wear? Why can’t it be as simple for women to get dressed like men do? Why can’t women be comfortable and still look their best with minimal effort?” These are the questions that a new brand, Jaest, seeks to answer with its collection of simple, stylish, well-made clothes. Founder Erika Hanna hails the brand, based in Miami—one of the industry’s favorite spots of late—as “affordable luxury,” offering elevated basics that hit the sweet spot between designer and fast fashion. Taking a page out of Everlane’s book, the company achieves this by skipping over the middle man, allowing the brand to maintain higher quality and lower prices.
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To get things started, Jaest launched a Kickstarter campaign on June 15th and has already raised over $3000 of its $5000 goal. With 29 days left to go, we have no doubt that goal will be achieved, as the collection has truly perfected the fashion-girl basic. Offering only seven pieces, like the perfect tee and slip dress (all available in black or white), the line allows customers to create over 35 outfits (see some of them below) when mixed with their favorite denim and accessories. From sleek going-out looks to updated takes on the athleisure trend, there is something for everyone and every occasion. Given that each piece retails for under $150, that’s some serious bang for your buck, and knowing that it’s all made responsibly (in a safe factory paying legal wages) only adds to the appeal. Consider it a matter of time before this brand is on bloggers and influencers the world over.
Check out the endless outfit possibilities and shop the brand’s seven perfect pieces below.
What’s the least amount of clothing you could live with? Let us know in the comments!
Opening Image: Jaest