From a chic French brand to a Brooklyn-based vintage shop, Madewell scours the world for the coolest collaborations. This time around, the retailer turned to the city everyone is talking about right now: Austin (home of SXSW, of course). Madewell tapped the embroidery specialists at Ft. Lonesome to customize a bomber jacket for an extremely limited-edition collection. In fact, only 100 of these jackets were created.
Madewell explained the story behind the jackets on its website: "Channeling a vibe that is half old-school Western wear and half homespun '70s flair, Austin chain-stitching collective Ft. Lonesome took one hundred of our wear-anywhere pilot jackets and worked some magic with their vintage embroidery machines (we're pretty into that tiger)." But you better act quickly: As the brand explained on its Instagram, "once they're gone, they're gone."
Scroll down to shop the Madewell x Ft. Lonesome limited-edition jacket.
A bomber jacket is a classic piece, but this exclusive embroidery takes it to the next level.
The back is guaranteed to turn heads.
Craving more customization? Shop the rest of the Madewell x Ft. Lonesome collaboration, including cool patches for DIY'ing.