If it seems like all of your friends are wearing Lululemon these days, you're probably right. Fortune recently took an in-depth look at the brand's meteoric growth, and explained the key factors that have contributed to it.
Just how much has the brand grown, you might ask? On Wednesday, Lululemon released its fourth-quarter results, which revealed a better-than-expected 17% increase. Plus, Fortune reports that the brand plans on doubling its yearly revenue to $4 billion in the next five years.
Lululemon CEO Laurent Potdevin outlined the four main keys that have been crucial to brand's progress: innovating exciting new products (including menswear), opening more stores in big cities, expanding e-commerce, and increasing its international presence. Et voilá: You have a recipe for even more success.
Scroll down to shop Lululemon, and head over to Fortune to read the full article!
What's your favorite Lululemon piece? Tell us in the comments below!