This Is the Most Flattering Denim Style, According to Lottie Moss

When you share genetic make-up with Kate Moss, part ruler of the fashion circuit and one of the most famous faces of our time, covet-worthy campaigns and editorial features are likely part of your destiny. At least that’s the case for her half-sister, Lottie Moss. In recent years, the budding model has racked up her fair share of projects, beginning with a Calvin Klein campaign in 2014 and later including appearances in Dazed, Teen Vogue, and W magazine, to name a few. And that’s not all—she also nabbed her very first Vogue Paris cover this past April.

In the wake of her new PacSun denim campaign, we caught up with the British beauty to learn about the latest addition to her portfolio.

Ahead, the younger Moss reveals her favorite pair of jeans from the PacSun line and predicts which denim style will be the most popular this fall.



Harper Smith for PacSun Denim

WHO WHAT WEAR: Congratulations on your latest campaign with PacSun! What can you tell us about this collaboration and the concept behind your shoot?

LOTTIE MOSS: It’s a cool project—shooting denim in a fresh and urban way with young talent. The pieces are relevant and easy to wear—they don’t need to work too hard.

WWW: What did you enjoy most about posing alongside fashion influencer Luka Sabbat?

LM: Luka is a very cool guy; he’s also very cute! We hung out on the shoot and had a lot of fun.

WWW: If you could only choose one pair of jeans from the collection to wear for the rest of your life, which ones would they be and why?

LM: Probably the skinnies with the faded patches—they have a good attitude, which I need my denim to have.

WWW: What do you consider the most flattering denim style?

LM: For me, it’s definitely skinny, although at times it has to be boyfriend, too. I can’t choose just one; it depends on how I feel and where I’m going.