It’s time to dive into the darkest corners of your closet and dust off the logo bags you once held so dear. Logomania is back this spring, and style stars are repping the brands they love, wearing their allegiances on their sleeves, shoes, and totes. But while many trends fall out of favor only to return again, this sophisticated spin on branding doesn’t feel like a simple flash in the pan.
The current champion of this resurgence is Gucci, whose monogrammed bags have been spotted on many a style star, but there are plenty of other brands jumping on board too. Read on for a little inspiration and to shop a few of our favorite logo looks!
Gucci’s latest It bag pairs the classic logo with modern details.
A Chanel bag covered in the classic double-C logo adds color to a simple black dress.
Moschino’s logo varsity jacket is made to turn heads.
Embroidery offers a new twist on the classic logo bag.
Dior’s classic print gets an update with an of-the-moment shape.
This Loewe tote is a sophisticated way to carry everything you need.
Moschino’s Barbie-inspired labeling makes for a bold style statement.
Logo-covered Loewe pants pair perfectly with the brand’s trendy puzzle bag.
Louis Vuitton’s classic logo is still a popular choice among the street style set.
Gucci’s graphic logo bag looks cool paired with a leopard-print coat.