You already know and love the athleisure trend, but are you ready for "leisurée" to take off? Don't worry, we don't blame you if you've never heard of it. The term comes courtesy of the new brand Lively, which just launched yesterday, and it's basically a combination of athleisure and lingerie.
What does that mean exactly? Let the brand's website explain: "We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category." The result is a stylish line of reasonably priced undergarments that are versatile enough to take you from the office to the gym. Not having to worry about changing into a sports bra for your after-work yoga class? Priceless.
Available in a range of colors, patterns, and styles, each and every bra is just $35, while undies are $10 each. To top it all off, the founder is a Victoria's Secret alum with over a decade of experience in the industry. So could this become your new favorite lingerie brand? All signs are officially pointing to yes.
Scroll down to see Lively's campaign images and shop the brand!
What's your favorite piece from this brand? Tell us in the comments below, and then shop Lively's full collection!
Opening image: Lively