The Australian Social Media Star You’re About to See Everywhere

Oroton has given the fashion world something to get excited about with its latest appointment. Australian social media star Lily Maymac joins Rose Byrne in the brand's A/W 17 campaign. The appointment of Maymac, who boasts 2.5m Instagram followers, aims to bring a point of difference to the heritage company—diversity and a younger audience. Maymac is Filipino Australian, which the brand sees as a step forward for the fashion world.

The brand will be releasing its A/W 17 campaign on February 1, and the new season signifies a fresh beginning for Oroton—re-imagining its signature styles that you already know and love.

Maymac, has worked with the likes of Revolve, Showpo and Daniel Wellington. Her style is chic and sophisticated yet edgy. If this is just the start of her fashion career, we’ll be following closely to see what is next.

Keep scrolling to see the images of Lily Maymac for Oroton and shop some of our favourite Oroton pieces.

Photo:

Oroton

Lily Maymac with Oroton Ashbury Mini Clutch ($345). 

WHO WHAT WEAR AUSTRALIA: Oroton is such an iconic brand, what attracts you to it?

Lily Maymac: I love Oroton for its quality and elegance. It's a brand that caters to a wide audience and I love that accessibility.

WWW: What’s your earliest memory of Oroton?

LM: Over the past few years I have collected lots of items from Oroton - from the iconic umbrellas to the renowned bags, which is why I love the brand.

WWW: What’s been the highlight of your career so far?

LM: The highlight of my career has been travelling to so many different countries. From all over Asia, to the US and Europe. Being able to meet my fans all around the world and to make them proud is all I want to do right now.

WWW: You have a huge social following on Instagram – how quickly did it grow? Why do you think this is?

LM: My following has increased at a rate I couldn't even imagine. I reached 1 million in December 2015 and by July 2016 it went up to 2 million!

Photo:

Oroton

Lily Maymac with Oroton Getty Flap Over Tote in Ocean ($495).

WWW: What are your goals for 2017?

LM: My goal for 2017 is to travel to more countries and try to figure out what direction I want for my future.

WWW: What are your favourite trends for autumn?

LM: My favourite trends for autumn are dark hues of colour such as burgundy, khaki and dark browns. Typical autumn colours.

WWW: What’s the #1 fashion item you can’t live without?

LM: My number one fashion item I can't live without would be a small cross body bag. Small bags are my favourite as they hold only the essentials and are so convenient and comfortable.

WWW: Who do you look up to in the fashion industry?

LM: I don't look up to anyone in particular but I am inspired by so many designers, models and icons by their drive and creativity.

Photo:

Oroton

Lily Maymac behind the scenes.

The perfect clutch or cross-body bag that will last for seasons.

This gives us Mary-Kate and Ashley Olsen vibes.

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