You'll Never Guess Who's the New Face of Levi's

Levi's has given the fashion world something to talk about with its latest appointment! The New York Times reports that the iconic denim brand has tapped Alicia Keys as the newest face of the label—and the crooner aims to bring one thing in particular to the heritage company.

"My personal jeans slogan is, 'If it ain’t tight, it ain’t right,'" Ms. Keys told the Times. "It’s my motto. But [Levi's] can’t use it."

Keys isn't really a prominent face in fashion right now, which makes this partnership of particular interest. She does often profess her love for skinny jeans (despite rumours that the style is on its way out), so her new role makes sense in that regard. Keep scrolling to see Alicia Keys for Levi's and shop some of our favourite pieces now!

Levi's 501 CT Jeans ($55)

What do you think of Levi's appointing Alicia Keys as its new brand ambassador? Tell us below!