Will This Be the Prettiest Trend of 2018?

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(Image credit: Style du Monde)

With the holiday season behind us, it's time to look ahead to what's in store for 2018, and a big part of that is taking into account how we're all going to want to dress. If you think the dreary month of January provides the perfect excuse to buy (and wear) something pretty, luckily one of the biggest forecasted trends of 2018 is just that: lavender. 

Many are declaring lavender the new Millennial Pink, but we think there's room for both pretty hues in a fashion girl's wardrobe. In fact, both colors had a massive runway presence in the S/S 18 collections, but it's lavender that's creating all the buzz right now, with many brands already releasing their pretty purple wares. Ready to invest in the lavender trend before it's everywhere?

Below, shop a slew of pretty pieces to add to your wardrobe ASAP.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.