How Fashion People Will Wear the New Millennial Pink

Step aside, blush tones. There’s a new pastel shade we’re ready to embrace this year. Ever since Pantone announced the 2018 Color of the Year (Ultra Violet), all shades of purple have been on our minds. But it’s the lighter shade of the color that’s catching our eyes. Mark our words: Dreamy, Insta-worthy lavender is about to be everywhere. In fact, fashion girls are already embracing the color. Keep scrolling for instant outfit inspiration that incorporates the lighter shade of year’s It color.

lavender-outfits-247115-1516239962867-image

(Image credit: Style du Monde)

Give the suiting trend a fresh update in this bold color.

lavender-outfits-247115-1516239969891-image

(Image credit: @evemeetswest)

The streetwear crowd will embrace lavender like this in their outfits.

lavender-outfits-247115-1516239974594-image

(Image credit: Style du Monde)

Fashion girls won’t just be testing out the color trend, they’ll be playing with equally vibrant hues to create cool color combos.

lavender-outfits-247115-1516239976636-image

(Image credit: @itsmekellieb)

We’re really into the colorful-sock trend, and this look is a perfect example of how to pull it off. Our tip? Wear them with open-toed sandals.

lavender-outfits-247115-1516239979297-image

(Image credit: @marenschia)

This is one we’ve never thought of before: Opt for a more neutral palette when testing out colorful tights.

lavender-outfits-247115-1516239989030-image

(Image credit: Collage Vintage)

Lavender looks extra good when rendered in luxurious satin.

lavender-outfits-247115-1516239964966-image

(Image credit: @emilisindlev)

We’ll be swapping all our coats for extra-furry toppers in this pastel tone.

lavender-outfits-247115-1516239982298-image

(Image credit: @maria_bernad)

For nights out, swap your typical LBD with something a little bolder.

lavender-outfits-247115-1516239983676-image

(Image credit: @meganadelaide)

Not into getting dressed up? Keep things classic and wear a lavender sweater with an all-black ensemble.

lavender-outfits-247115-1516239972025-image

(Image credit: Christian Vierig/Getty Images)

If there’s one combination we can’t get enough of, it’s the unexpected pairing of purple and yellow.

lavender-outfits-247115-1516239986043-image

(Image credit: @oursecondskin)

The color pairs so well grey checks.

lavender-outfits-247115-1516239991893-image

(Image credit: @shhtephs)

You can’t go wrong with a classic jeans-and–ankle boots outfit.

lavender-outfits-247115-1516314825698-main

(Image credit: @thehautepursuit)

Take your puffer coat to new heights in the pretty purple shade.

lavender-outfits-247115-1516239961392-image

(Image credit: @bettinalooney)

Slip into a silky dressthe color looks so cool in rich, iridescent fabrics.

lavender-outfits-247115-1516239996194-image

(Image credit: Style du Monde)

Pairing a sophisticated dress with sneakers makes for a match made in heaven.

lavender-outfits-247115-1516239998347-image

(Image credit: Style du Monde)

Leather pants and edgy boots toughen up a dream coat like this.

Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.