As if this Valentine’s Day couldn’t get any sweeter, Lauren Conrad of Paper Crown and Anna Bond of Rifle Paper Co. are bringing their covetable collaboration to a pop-up shop at The Grove in Los Angeles. Open today through February 15th, the beautifully curated space, located in the Grand Lobby, houses the collection’s unique stationary, cell phone cases, and apparel—think: romantic dresses and breezy separates swathed in Rifle Paper Co.’s signature floral prints. And to make things even more special, Lauren Conrad will be on hand to help you pick out the perfect pieces. Can’t make it this weekend? Don’t fret, the collection will be available after the pop-up closes in stores and online at Anthropologie, Amazon, and Tootsies.
We chatted with Conrad about the collaboration, so keep reading for our interview.
How did the Paper Crown x Rifle Paper Co. collaboration come about?
We started to talk to Anna over at Rifle Paper Co. about a year ago, and we were really excited about doing the project together because we’re longtime fans. We decided to do a spring collection, because we love her florals. Anna did three beautiful and very different florals for us, and we put them on to a capsule collection, and then she took those garments and put them onto cards. So a little swap!
Dandelion Top ($124) in Peach Blossom
Can you tell us about the pop-up shop at The Grove?
The idea is to pop by and prep yourself for Valentine’s Day. Get cute outfits, presents for your loved ones, and all thing’s Valentine’s Day! We’re going to have both collections in there, so we’ll have the Paper Crown spring collection and we’ll have all of Anna's paper goods and lots of little Valentine’s Day cards. We’re also going to include other little giftables, like candles from thelittlemarket.com, and there will be a bunch of different floral arrangements.
Dahlia Dress ($268) in Spanish Rose
Forget Me Not Dress ($224) in Peach Blossom
Do you have a favorite piece from the collection? How would you style it?
We did a couple of maxi dresses that I really love, and I think Anna’s prints really complimented them. I would style the maxi dresses very simply. You don’t really need to do a lot with them, just because they’re already a bit of a statement. We did some really cute separates, like little silk tees that I thought were really sweet and have buttons down the back. It’s a very easy piece you can dress up by tucking into a cute little skirt, or you could wear it with flats and jeans for a daytime look.
Iris Dress ($260) in Pearl
Assorted Paper Crown Card Set ($16)
Why is important for you to have beautiful stationary/cards?
I really love paper goods; it’s a weak spot of mine. It’s really nice to have [stationary] on hand, because I love receiving a beautiful thank you or birthday card. It’s just something nice!
Violet Skirt ($158) in White Rose
Parisian Notebook Set ($15)
Are you going to check out the Paper Crown x Rifle Paper Co. pop-up shop this weekend? Tell us below!