Lady Gaga's New Campaign Is Majorly Cool

New York cool: What do you get when you mix Lady Gaga, Yoko Ono, Helmut Lang, and Patti Smith with legendary photographer Bruce Weber? A rad new ad campaign from Barneys, of course. The ads pay homage to New York City in honor of its upcoming new flagship store in Chelsea, which means iconic spots like Katz's Deli and the Carlyle Hotel play backdrop to the cool stars. Head over to Fashionista to take a peek at the full campaign, and don't forget to shop Barneys. [Fashionista]

Color pop: Milly enlisted photographer Cedric Buchet and model Lara Mullen for its gorgeous new S/S 16 ad campaign, which features the brand's pretty, feminine wares against colorful backdrops. Head over to Milly's Instagram for a glimpse at the campaign, and shop new arrivals at Milly.com! [Instagram]

Summer dreaming: ModCloth just announced the launch of its first-ever swimwear collection, dubbed High Dive. The brand is also collaborating with Liberty of London, offering a sneak peek at the line on Instagram. [ModCloth]

Model cool: MyDomaine got a peek inside Erin Wasson's bohemian home in Venice Beach, and it's chock-full of pin-worthy nooks and crannies, from her gallery wall to her cool front door. [MyDomaine]