Kendall Jenner's Under-$100 Swimsuit Is a Style Everyone Should Own

Cannes regular Kendall Jenner took to the shores of the French Riviera (specifically, the Hotel du Cap) today in the most timeless swimsuit style there is: a high-cut black one-piece. The leg-elongating style feels particularly fresh this season, as it harkens back to the '90s, and a black one-piece swimsuit is both classic and modern (and glamorous, when worn with red lipstick and gold jewelry à la Jenner).

For the occasion, Jenner chose a $99 style by Gooseberry Intimates, called the So Chic One Piece. If you already have a closet full of black swimsuits, just know it comes in 13 (yes, 13) other colors, from mint green to orange. No time like the present to follow Jenner's lead and stock up. See Jenner's look and shop her suit below.

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(Image credit: Backgrid)

On Kendall Jenner: Ray-Ban Hexagon Sunglasses ($153); Gooseberry Intimates So Chic One Pice in Long Island ($99)

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Opening Image: Crystal, PacificCoastNews

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.