Lingerie and girl power are coming together in La Perla's latest campaign for S/S 17, La Perla Liberation. La Perla may be known in the fashion industry as the brand that evokes sultry appeal, but since the appointment of its new creative director, Julia Haart, this summer, the luxury brand seems to be taking a new direction.
To get the liberation message across, the La Perla enlisted legendary photographer Steven Klein and models Kendall Jenner, Isabeli Fontana, and Liu Wen. This isn't Kendall's first time posing in her skivvies—the 21-year-old has campaigns for Calvin Klein and Victoria's Secret under her belt—but this one has a bold message. All three models pose against empowering backdrops of flames and shattered glass. Our favorite outfit Kenny wears in the ads doesn't even feature lingerie: It's a power suit, complete with sequined trousers and a structured jacket.
Feast your eyes on the all the photos from the latest La Perla campaign below.
Chic Lingerie for Every Day
What do you think of La Perla's latest campaign? Share your thoughts in the comments.