If you’ve brushed up on your Karlie Kloss trivia lately, you know that she holds more titles than most women her age (she’s 23, by the way): model, student, entrepreneur, vlogger, and, as of today, Swarovski brand ambassador. The Austrian company—which has also worked with the world’s leading designers, celebrities, and creatives—introduced the partnership with a campaign shot in the streets of New York by photographer Tommy Ton. It also crafted an adorable video of Kloss trying to pronounce the label’s name—a commonly searched question, according to the team.
See the images below, and then shop Swarovski’s new arrivals for the season!
Did you know how to pronounce Swarovski before watching this video? Don’t be shy—tell us in the comments.