Karlie Kloss is one of the industry's most beloved models, but her accomplishments off the catwalk are equally impressive. She developed her own cookie with Momofuku Milk Bar, launched a coding camp for young girls, and, oh yeah, is earning a college degree in her spare time. Now Karlie is debuting a new venture with fashion brand Express. Not only is Karlie the star of the brand's new #ExpressLife campaign, but she's also a brand ambassador and creative consultant for the company.
In BTS images for the campaign, Karlie poses in the six new denim styles, along with a "Like a Kloss" graphic tee, all of which will be available from Express starting July 31. To celebrate the launch of the new campaign, shot by famed photographers Inez and Vinoodh, we talked to Karlie about everything from her everyday style to the one thing she always brings to the airport (it's not what you expect).
Read on to check out the BTS shots from her new campaign and read what she had to say!
Who What Wear: If you had to narrow your wardrobe down to five essential pieces, what would be in your “capsule wardrobe” and why?
Express high-rise denim: High-rise jeans are my favorite style of denim. They keep everything in place and accentuate your legs.
Reformation dress: I love Reformation for their chic, feminine designs and eco-friendly materials.
Adidas sneakers: I wear sneakers with almost everything, so they’re a huge necessity. My white Adidas Stan Smiths are my favorites.
Manolo Blahnik pumps: The perfect black pumps are a staple for every woman's wardrobe. You can wear them with jeans and a T-shirt or a ball gown. I love the craftsmanship and sophistication of Manolo Blahnik's designs… And I simply adore him as a person!
Olive Balenciaga Papier tote: Since I’m always traveling, a good travel bag is a necessity! Right now I’m loving this Balenciaga tote because it’s so sturdy and chic.
WWW: You always look so polished. What are your tips for instantly dressing up a more casual look?
KK: I love matching simple silhouettes with accessories or hair and makeup. A great piece of jewelry, a sleek, pulled-back hairdo, and a bold lip can do the trick!
WWW: What advice would you give to other young women just entering the working world?
KK: My biggest piece of advice is to follow your passions. When you are truly focused on pursuing something that inspires you, you will be successful no matter what. Never stop learning, taking challenges, and asking questions along the way.
WWW: And any style advice?
KK: In terms of style, wear what makes you feel confident and ready to take on the world—whether that’s a sleek pair of jeans and a top, or a dress and a blazer. Don’t be afraid to showcase your personal style, but always allow your confidence and strongest traits to come through whatever you’re wearing.
WWW: What are your thoughts on the sneaker trend? Will it continue?
KK: Absolutely! I’m a huge fan of the sneaker trend. I love that a great pair of sneakers goes with just about anything, from jeans and athletic wear to dresses and skirts. They are stylish, comfortable, and easy to travel in. The most comfortable (and fashionable pair) I’ve found are my Adidas.
WWW: Any advice for navigating the airport in style?
KK: My best advice is to pack smart and dress comfortably! My go-to airport look is a pair of jeans with a basic tee or sweater with flats or sneakers that are easy to get on and off. I personally love the Express One Eleven Collection tops since they’re so soft. I try to dress in easy pieces that still look put together. (And I always travel with socks in my bag for the security line… My worst nightmare is walking barefoot though TSA security).
Excited about the new collab? Let us know in the comments below, then head to Express to shop the latest!