We told you yesterday to expect to see more of model Kaia Gerber, but even we didn’t expect it to happen this soon. Cindy Crawford’s 14-year-old daughter is officially the new face of Los Angeles rock ’n’ roll luxury leather and accessories brand Chrome Hearts. Gerber’s casting is big for the young model, as she will be following in the footsteps of some of the industry’s biggest It girls, including Gigi Hadid and Suki Waterhouse.
Chrome Hearts co-owner Laurie Lynn Stark shot the nine S/S 16 advertisements in New York City, where the brand is opening a new flagship store. After taking a peek at the campaign, we have two things to say: First, we want that thick belt immediately, and second, how much does she look like her supermodel mom? We're dying over the similarities.
Keep scrolling to see the full campaign.
Does Kaia's latest shoot remind you of Cindy Crawford too? Sound off below!