Why Everyone's Buzzing About This Up-and-Coming Designer

In addition to getting to shop and look at street style almost daily, one of the best aspects of being a fashion editor is getting to learn about new and emerging designers. After all, these figures are among the most important classes of creatives in our industry, but also usually fairly under the radar. Watch any fashion documentary (ahem, Dior and I) and you’ll affirm that these mysterious humans are incredibly exciting to learn about.

Recently, when we caught wind that Korean-born designer Ji Oh had launched e-commerce (she’s a CFDA/Vogue Fashion Fund finalist), we began poking her team for more information. What we got was a plethora of fun tidbits and facts. The collection (see F/W 16 here) is a playful mashup of colors, proportions, and texture. From start to finish, it feels like something your cool art dealer friend would wear.

If that sounds at all appealing to you, see below for a bit more information on Ji Oh, and be sure to shop her newly launched site to get the look.