Jewelry lovers know who Jennifer Fisher is. She’s the designer, mom, and entrepreneur whose namesake brand celebrates its 10-year anniversary this spring, and who practically every celebrity, stylist, editor, and beyond turn to for beautiful pieces made of brass and precious metals. However, in celebration of this decade milestone, she’s introducing an enamel fine jewelry capsule collection, a first for her. The pieces—an enamel pendant and signet ring—are adorned with moody florals as well as a Gothic font, giving them a relic-like resemblance.
I recently stopped by Fisher's showroom to pick her brain about the new collection, how she built up her brand, the hardest lesson she's learned, and even her Instagram strategy. Scroll down to read what she had to say!
WHO WHAT WEAR: What is the process of designing and creating with enamel like?
JENNIFER FISHER: The difference with enamel is that you have to have borders in order to catch the enameling. So with each piece, you’ll see the detailing; it’s all hand-filled. Each color is applied separately, and it’s basically painted in there. It’s put in there all by hand, so it’s very time-consuming. And especially if you’re going to create a different pattern in it, it’s a different mold because it’s all going to have to have the lines to hold the enamel and borders.
WWW: Is this a one-time foray, or will you continue to work with enamel?
JF: It’s sort of like our next phase. So it’s going to be [ongoing], it’s not for a limited time. Because the customers have been [telling] us, "Oh, I want some color on my necklace," and it’s like, well, instead of a ruby heart, you can do an enamel heart in whatever color you want. Really, it’s sort of like a rainbow that they can come in and say "I want it in this color, I want to match this." We already have themes of charms that are elephants and evil eyes and all of that. So I’m cutting a lot of the old charms that are three dimensional, and we’re going to take them and sort of evolve them into colored pieces that are going to be on flat charms. So we’re doing this cool good-luck elephant thing, we’re doing evil eyes, we’re doing stars. It’s a bunch of different things. So I’m going to take a lot of those pieces and just translate them into enamel now.
WWW: What’s been the pinnacle of your career thus far?
JF: Oh god! I don’t think I’m there yet, to be totally honest. I’ve gone through a lot of things that have been really amazing, and I’ve been really lucky, like being a finalist for the Vogue CFDA Fashion Fund, being nominated for a CFDA Swarovski award; that kind of stuff is major. But the pinnacle of my career, I’m not there yet. I feel like we’re just getting started, and I feel like now is when things are really going to start kicking in. For me, business growth and development and growing a brand is what’s important. And that’s going to be the pinnacle of my career, when we can take this into other categories and really grow this.
WWW: What piece of advice would you give for an aspiring designer who wants to build their brand using social media?
JF: It’s funny, because I get advice all of the time from people [about social media], and everybody has an opinion about how to do it. But I just do it organically based off of who I am and what I want to put out there. Some people like it, and some people don’t. Some girl the other day said "Please stop posting pictures of eggs." There’s so much negative stuff that goes with social media, but in terms of being a designer and wanting to grow your brand on social media, I think you just have to be yourself. I think it’s really important to stand alone by showing your real personality. I’m a real person: I’m not perfectly polished; I’ve got children; I’m a mother; my life is hectic. Yes, I have to cook; I do all of this stuff. And there are hundreds of thousands of women that are out there just like me. I’m not any different than anybody else. I just happen to make jewelry. So I just think you need to start putting yourself out there. And you’re going to get negative stuff back at you, and people are going to tell you, "No, don’t do it that way, do it this way." At the end of the day, you just need to do you.
WWW: What's one of the hardest lessons you’ve had to learn?
JF: That in this business, you have to realize that it’s business, and that a lot of the time, business is business, and you can’t take it personally at all. This is a tough [industry], and it’s highly competitive. You cannot take it personally. You can’t. There are too many of us out there, and it’s too saturated. If one avenue doesn’t work, you have to digest it and move on. And not let that kill your drive to succeed, because someone is out there to take your place immediately, or someone is out there to take that spot, you know? So I think it’s just a matter of looking at it differently and not looking at it as a competition. You can’t internalize it, so you have to just keep going.
WWW: Lastly, do you have any favorite jewelry trends for spring?
JF: I've really started getting into big earrings for spring. I never really wore earrings, so I’m really into a single big earring or big earrings, that whole trend.
Ed. note: This interview has been edited and condensed.
What's your favorite piece of jewelry and where is it from? Tell us in the comments.