J.Crew has two words for you this fall: Think pink. The brand's latest campaign, launching today, is chock-full of different ways to wear the cheery hue. Just how pink-obsessed is the brand right now? Well, J.Crew's in-house library has over 200 custom shades of pink—yes really!
To get the scoop on the new wares, we went straight to the source and chatted with J.Crew's head of women's design, Somsack Sikhounmuong, who also shared an exclusive sketch of the collection for Who What Wear readers. So what did we glean from our interview? For starters, pink is not as hard to pull off as you might think, but you should consider the fabric if you're more of a neutrals person. "A bright neon pink in a silk twill is much brighter than in a garment dye tee, which is more weathered," he told Who What Wear. "Depending on your level of commitment, the texture is very important." Sikhounmuong also dished on his favorite color combos, style tricks to keep in mind, and more.
Scroll down to shop J.Crew's new pink wares, read our interview, and peek at Who What Wear's exclusive sketch of the collection!
WHO WHAT WEAR: Why did you decide to focus on pink for fall? Why do you think J.Crew customers will love it?
SOMSACK SIKHOUNMUONG: "For fall 2016, 'pretty' was an important sentiment we wanted to express. As the team and I brainstormed all things 'pretty,' the color pink kept popping up over and over—all iterations of it. Pink in spring seems a bit more obvious, but pink in fall for some reason seemed really exciting: Pink silk paired with denim; pink as a chunky cable sweater; pink not just in something soft and drapey, but something as robust and glamorous as fuzzy pink faux fur! It was a lot of fun trying to figure out all the new ways to excite with pink!"
WWW: For women who are more into blacks and neutrals, how would you suggest they incorporate pink into their wardrobes in a subtle way?
SS: "I think when people hear pink they automatically think of something bright and girly and very sweet. This couldn’t be further from reality! Sure, that exists, but there are so many other iterations and ways to wear it. The range of pink is so wide and deep—a blue pink versus a red pink versus an orangey pink versus a yellowy pink versus a soft pink. I’d be surprised if someone couldn’t find even one that suited their personality."
"I'm a big fan of heathered pinks (when the pink yarn is spun with another colored yarn—oftentimes an ivory). When heathered, the intensity of the pink not only gets diluted and softened but so do all the girly connotations."
WWW: Do you have any tips on how to choose the right shade of pink for your skin tone?
SS: "For me, it's not so much about the actual color but the form in which it takes. A bright neon pink which I love in a silk twill is much brighter than in a garment dye t-shirt which is more weathered. A bubble gum pink cut in a duchess satin is much more saturated compared to a marled version of it in cashmere which is much softer. Depending on your level of commitment, the texture is very important."
WWW: Are there any rules for wearing pink to keep in mind?
SS: Not rules, but there are a couple of combos I’m particularly fond of this season: chalky pink with dark burgundy and a bluish pink with a washed chambray or a french blue.