It's an inevitable, heartbreaking moment when you look down at your favorite new sneakers and realize they just don't look so new anymore. While common DIY remedies can spot-treat the worst dirt and grime, it's tough to get your shoes to look as sparkling as they once started out—until now.
Meet Jason Markk, founder of an L.A.-based sneaker care service by the same name. The service builds on the concept of dry cleaning, putting your favorite Air Force 1s or Stan Smiths in the capable hands of its sneaker care technicians (also known as SCTs).
Even if braving a trip to L.A. to clean your shoes isn't an option, you can opt in for Markk's custom cleaner and kit, which took 10 months to develop with the help of a chemist, according to The New York Times. So before you rub your shoes with toothpaste or lemon juice, consider giving them the expert-approved spruce-up instead.
Read on to shop a few of Markk's cleaning products to keep your sneakers clean!
For the easy method: swiping.
Grab a scrub brush and get to it!
Alternatively, let the pro provide the brush, too.
Finally, keep those clean shoes fresh with water and stain repellant.
Would you send your shoes away to be cleaned? Let us know in the comments!
Opening Image: Collage Vintage