The Spring Collection Made for NYC Girls

Is your city-style spirit animal New York? Below 14th Street, to be specific? We’re with you on that one. That’s why we’re bookmarking every single page of IRO’s latest campaign as wardrobe guidance come spring. The brand’s newly released ads, shot in black and white by Collier Schorr, once again feature cool girl (and brand favorite) Anja Rubik. Alastair McKimm styled the offering of edgy basics that is heavy on leather. Other ready-to-wear items include skinny jeans, a satin slip dress, and a few standout T-shirts peppered in for good measure. Keep scrolling to see Anja Rubik channel her inner rock star in what's basically the wardrobe of our dreams.


What spring ad campaign are you bookmarking for outfit inspo? Let us know in the comments!