You’d be forgiven for thinking your pyjamas are ‘inside’ clothes, but here’s where you’re wrong. A throng of labels are re-working the idea of pyjama dressing, and rather than creating pieces inspired by silky sleepwear, designers are creating sleepwear that’s acceptable to wear outside. Now that pyjama dressing has proved itself as a trend with staying power, we’re 100% on board (it also doesn’t hurt that our girl-crush Brooke Testoni is a huge fan). Cost per wear? Basically free.
We spoke with one of the designers pioneering this trend in Australia, Natalija Bouropoulos of Natalija, about her vision for her label, how to re-train people into re-thinking the way they approach sleepwear, and her key styling tips. Keep scrolling to see Testoni in the trend and read our interview!
Who What Wear Australia: What’s your vision for your label?
Natalija Bouropoulos: I am inspired by a desire to reinterpret the traditional style or novelty factor of current sleepwear lines, creating pieces so beautiful and comfortable that women will want to wear them all the time, and love and keep them forever.
WWW: How can we re-train people to wear their PJs in public?
NB: The attitude! Be yourself and don’t worry about what everyone is wearing. Wear what makes you feel happy and confident. The key to embracing the pyjama dressing look is that it’s about your fabric choice. Silk works better than cotton; it has more of a luxe feel and better drape. As for colours and prints, the usual rules apply—neutrals are classic, bold prints will look fashion forward, while slippers and fluffy toys are inadvisable, but never say never.
WWW: Do you have any key styling tips to wearing your sleep wear out of the house?
NB: I feel the strength behind the pyjama look is the versatility of the styles. The silhouette is incredibly flattering and easy to wear for several body types. It can be worn 24/7.
Wear the pyjama top as you would a silk shirt—with structured wide-leg pants or cropped flared jeans.
Kimonos are coming back, so pair a just-below-the-knee robe with skinny jeans and heels for a chic, buttoned-up look.
A silky slip dress instantly becomes a sexy date-night look when paired with a motorcycle jacket and ankle-strap sandals, and transition to boots when the weather turns chilly.
When wearing a full pyjama set outside of the house, cut and style are essential. Team a shirt and slightly tapered trousers with heels to elevate the casual look.