If you subscribe to the minimalist philosophy of dressing, then you know there's more to it than a stripped-down uniform of clean, monochromatic lines and muted pieces. True, the styling is perhaps more sober, but the anatomy of a minimalist outfit is just as considered and curated as its maximalist counterparts. To shift the conversation to winter, designer Emerson Fry (of the eponymous and much-lusted-after label) is sharing her expert tips on how a minimalist can make a big statement this season. Bonus: Who What Wear readers get 35% off sitewide with promo code WWW1115 through Sunday, November 22.
Keep reading for tips and to shop can't-miss Emerson Fry pieces to complete your wardrobe.
“You edit things down to only things you really love, and your experience of your belongings is much better. Curating your personal wardrobe becomes a really satisfying process when you are focused on acquiring only things that you really, really love and feel excited about folding into your existing collection.”
“We believe in the longevity of a garment. You can take anything and make it feel relevant depending on what to put it with. That being said, investing in a really big coat or big sweater is going to serve you for many years because you can do so many things with these pieces.”
“[Find] a big, huge scarf that you can play with the volume, and make it really massive or wear it like a major over-layer that is super warm and textural. An added plus is that a big statement scarf like that is a perfect gift because it’s one-size-fits-all and continuously useful.”
“One of the great enjoyments in dressing is having accessories and garments that have slight exaggeration in the detail, because they make your wardrobe and silhouettes so much more interesting and personal.”
“The line is a blend of East and West, Eastern volume and shapes balanced with Western tailoring. Proportioning is one of the most creative elements of dressing, because you can continually change how your silhouette reads and purposefully enhance and exaggerate shapes in a really artful way. Volume in the body and length [can be balanced] with a fitted leg so you get the play of big proportions on top and small proportions on bottom. Of course you can reverse this.”
Emerson Fry Ryan Coat ($575) in Jet
“The continual unsweetening of the stereotype of femininity is very important. The fact that we are seeing really strong female silhouettes without an emphasis on body consciousness and sweetness is really relevant and forward-looking.”
Emerson Fry Column Dress ($348) in Jet Silk
“Over time, you end up with a collection of sweaters that you really love long-term. Fall is a really great time to invest in seasonally specific pieces.”
“It’s a good practice to invest in one really modern boot each year, because over time you have a really interesting, cool collection of footwear that spans different movements in design. Our Cross boot is like a British dude boot; it’s really versatile. It’s great with pants and great with dresses.”
“The season reflects a graduation of color from clean jet blacks to arctic whites to slate grays and camels. Focus on building a [wardrobe] of strong foundational colors spiked by abstract prints and amplified color.”
“One good practice for a buyer is to ask, If I am going to buy this, how interesting is it? Is this great design? Is this exciting? Does it have a perspective? That way, over time you have a really exceptional, interesting wardrobe that speaks to things you love.”
“A big movement we are seeing is a focus on organic fibers and a focus on non-animal-based products. Customers want to see a greater consciousness in design and practices and modern materials that reflect that. This really harmonizes with the greater cultural movement that we are watching. People are aware of what they are eating, what they are buying, where their products come from.”