So you want to start a blog? I’m Kristen Ritchie of High End Hippie, and today I’m sharing the other side of blogging—the “unglamorous” but important details behind a post. Keep reading for a insight and peek inside my journey turning HEH into a full-time career.
I’ve been an influencer for about four years now, and since my start, I’ve learned a lot about what to do and what not to do when navigating this industry. Most of this has been through trial and error, but a significant amount has been through hanging around other influencers.
When we’re together, we get to pick each other’s brains and let one another know what we’ve learned and what’s working. It helps to talk with someone in your same shoes about this crazy, still relatively unstructured industry we’re in. Since I’ve been lucky enough to be surrounded by so many people willing to share their findings, I wanted to pay it forward and be a source of insight for those of you wanting to start a blog.
I want to preface this with a reminder that what works for one person doesn’t always work for another. I knew I wanted to do my blog differently than the ones I had been seeing. Which is why I chose not to ask questions or google how-tos in the beginning. I wanted to figure it out myself. However, I will say the more of an understanding you have of what’s going on around you, the more you can pick out your little niche and nuzzle on in there.
So in order to start understanding the industry, let’s start with the basics: The most asked question on the subject is probably how do bloggers make money? While “#sponsored” and “#ad” posts are obvious ways influencers earn an income, today I’m focusing on another incredibly important tool that is crucial to the success of a blog.
Keep reading to learn the first thing you need to understand when starting a blog.
There are several companies and ways to get these links but generally most people use an affiliate company like RewardStyle or ShopStyle. Basically they act as the middleman between the brand and the influencer. They create the links, work out the commission and payout structure, foster both sides of the relationship, etc.
It could be a paid ad on your site, an embedded link, or a shopping widget, and when you click one, a cookie is downloaded into whatever device the person is on and stays downloaded for a certain number of days.
Generally it’s about 30 days, but it depends on where you get the link from. While affiliate links are not my main source of income with my blog, it's an incredibly important part of the job and the first key piece of advice I recommend understanding to girls newly entering the industry.
Check out a few of my recent posts below and shop my top picks for fall at the end.
SHOP MY FALL PICKS
While it's still warm in L.A., I'll be styling this with my go-to denim shorts.
Huge fan of cat-eye sunglasses.
Wear this slightly cropped sweater with cropped flares this fall.
I live in AG denim and this is one of my favorite styles for the new season.
Ideally, I'd own this in every color available.
All I can say is, this is so soft.
I'm so into the beret trend right now.
You can wear this denim jacket all year long.
These look way more expensive than $95.
The perfect pants to travel in, I promise.
Ankle boots all the way.
Looking for more ankle boots? Head here to get a jump start on fall with these stylish picks.