Like it or not, we're living in the height of the Instagram age, and how many followers you have matters to a lot of people to a certain extent. But building your following doesn't usually happen overnight (unless you're a celebrity), so having a few tricks up your sleeve is key. The person with all the tricks is Who What Wear's very own social media editor, Mimi Postigo. You can see her expertise at work on Who What Wear's Instagram account, which has nearly three million followers, and she's also one half of the popular The Devils Wear Zara, which boasts nearly 100,000 followers.
I asked Mimi to fill me in on surprising ways to build your following (because we've all heard the theories about which filters and outfit colours get more likes), and her tips were so insightful. I even decided to put them to the test on my own account (shameless plug: It's @allypayer) for a little firsthand experience. I gained about 50 followers over the past month, which is significant for me, as my follower count is less than 2000. (It's all relative, right?)
Keep scrolling for six tried-and-true ways to get more Instagram followers this year, and see examples along the way.
"Tag brands, people, locations—anyone or anything that is either in your content or related to what you're sharing. This increases your chances of someone sharing it to their IG Story or maybe even regramming, thus bringing new people to you."
Identify Your Top Content Categories
"We know what the secret sauce is to a post that will outperform on WWW, and you should know what works on your account, too. Test out different content types on your IG (selfies, outfit pics, accessories, memes), and see what your audience responds best to. If you're known for delivering on something, you're more likely to build a highly engaged audience."
Mention a Celeb
"It might sound crazy trying to get the attention of a big celebrity, but a lot of celebs do in fact look at what people are tagging them in on Stories (e.g., Ariana Grande), and they sometimes share it to their own. It doesn't always grab their attention (@colesprouse, looking at you), but it's worth a shot, and the exposure is great for boosting your following."
Engage in Trending Events
"Sharing content around something that's trending on IG (like the Golden Globes or Coachella) will likely pop up to the top of your followers' Instagram feeds. If you're getting high engagement on the post, it might be served to someone who isn't following you via mutual friends on their Discover page."
Post a Video
"You have a higher chance of ending up on the Discover page of IG in the video reel if you share a single video post. It's an easy way to increase your reach and bring in new people to your account."
Leave a Comment
"Comment on public accounts with a large following so that you're getting your account name out there. Bonus points if you leave a comment that's funny and gets a lot of 'likes.' You're more likely to have other people visit your account if your comment populates to the top."
Opening Image: @chrissyford