How to Create a Flat Lay Fashion Lovers Will Regram

A few short years ago, it would’ve been crazy to think careers could be launched and fame found via Instagram, but fast-forward to today, and it’s one of the most important tools for new brands and aspiring creatives.

The Daily Edited—one of our favourite accessory labels—known for its personalised leather essentials, hosted some of Australia’s top flat lay Instagrammers @lawstore@iris_sweets, @ohitsperfect, @fluffegram, and @fromluxewithlove, in its head office for a day of ‘gramming and to pick their brains about how to create the perfect Instagram flat lay.

Keep scrolling for the top tips from the day, so you can up your chances of being re-grammed. 

1. Colour code and structure your flat lays

Photo:

@TheDailyEdited

Use similar tones to give your image an appealing look and feel.

2. Contrast the background of your colour palette

Photo:

@TheDailyEdited

Go for a contrasting background colour to your hero pieces in your flat lay (so they really stand out).

3. Shoot in the morning when the lighting is not too harsh

Photo:

@TheDailyEdited

If you want fresh, bright images, this is how you do it.

4. Compose images with a lot of space within the frame

Photo:

@TheDailyEdited

Create a focal point. White space is never a bad thing!

5. Shoot on cloudy days outside, as a sunny contrast can be too harsh

Photo:

@TheDailyEdited

The secret to soft, beautiful lighting, to really make your products 'pop'.

Get Started On Your Next Flat Lay With These Insta-Worthy Picks:

Do you have any top tips for Instagram? Share in the comments below!

Read more stories about style tips and follow us on Facebook, InstagramPinterest and Twitter.