Fashion bloggers with massive followings have the ability to reach hundreds of thousands or even millions and influence their shopping decisions. So, of course, brands want a piece of that reach and pay style stars to flaunt their products, whether it’s through social media placement or a more intensive campaign with multiple posts—but just how much are they making? Marie Claire estimates that Leandra Medine of Man Repeller makes at least $1 million annually while 29-year-old Italian Chiara Ferragni generated $7 million in 2014.
While salary statistics are still gray, the magazine reports that $15,000 is the going rate for a single Instagram post from an influencer with over one million followers. That fee goes down to $2000 for a tastemaker with 25,000 to 100,000 followers. Surprisingly, however, a higher number of followers doesn’t guarantee higher sales results. Kelly Brady, CEO of Brandsway Creative, a PR firm that helps brands connect with influencers for campaigns, says, “There are some influencers with 50,000 followers who really move product, and some with a million whom you won’t see one sale from.” Additionally, bloggers can tack on fees for including links, which can run a brand around $1000, or hashtags, which can cost $500. With numbers like these, it’s no wonder Heidi Nazarudin of The Ambitionista quit her $400,000-a-year job in 2009 to pursue blogging full time.
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