If you were thinking this collaboration announcement was a bit suspect, you were right. H&M took part in the April Fools' Day fun, tricking us all into believing the brand's latest collab was with Facebook co-founder and philanthropist Mark Zuckerberg.
The collaboration-focused site, markforhm.com, opens with a convincing quote from Zuckerberg: "I really want to clear my life so that I have to make as few decisions as possible about anything except how to best serve this community."
The pack (allegedly) included seven basic gray tees and a basic pair of jeans, based on the co-founder's Silicon Valley uniform. Well played, H&M.
Since you can't actually buy this collab, shop the latest from H&M here.
Did you fall for this April Fools' Day prank? Let us know in the comments.