I first met Jeanne Faucher five years ago in the fashion closet of Vogue Hommes on Rue du Faubourg Saint-Honoré in Paris. She was inimitably cool—both in attitude and style, introduced me to Parisian 'fripe (or vintage) stores, taught me how to correctly pronounce Proenza Schouler, and had her own clothing line. What started as a project repurposing vintage basics into cool-girl pieces quickly turned into a business with a cult following. Hit the Road Jacques highlighted Faucher's fresh aesthetic, infusing '90s references like crew-neck sweatshirts and ringer tees with modern detailing, such as pastel mesh panels and velvet chevron striping. Though the brand's iconic Jacques sweatshirt and baseball cap haven't stopped appearing in cool-girl Instagram feeds, Faucher took a brief hiatus from her business. Now making another foray back into fashion, Faucher is returning to her reworked vintage roots with her latest capsule collection. Oversize denim jackets, satin bralettes, and Nike crew socks are reworked with intricately embroidered patches. Head below to read our interview with Hit the Road Jacques founder Jeanne Faucher and see pieces from her line.
WHO WHAT WEAR: How did you come up with the idea for Hit the Road Jacques?
JEANNE FAUCHER: I've always created things. Since my 20s, I designed jewelry, clothes, and reworked vintage pieces. So one day I just thought with a friend, Hey, let's create a new brand. And we started Hit the Road Jacques.
WWW: How would you describe the style?
JF: Hit the Road Jacques is really inspired by vintage. In the beginning, we were a vintage brand. With time and experience, the brand evolved, and I eventually created the collections from start to finish myself. I designed, chose the fabrics, etc.
JF: Last October, I exited the fashion calendar system because I really thought it was not my identity anymore, and I started to do vintage and new custom again. So I will say Jacques is about finding that successful piece, rethinking it, and repurposing it while always keeping it accessible and not too serious.
WWW: How would you describe the Hit the Road Jacques customer?
JF: What I love the most is that I have all sorts of customers: guys, girls, young people, and more mature ones. The Hit The Road Jacques customer is all about freedom, as is my brand.
JF: Anyone's heart can flutter seeing one piece, and I am really proud of this huge diversity. It is a real force and a real chance for me to learn about the fashion market and adaptability.
WWW: How are the pieces made?
JF: I do vintage shops in Paris, finds on the internet, and sometimes even go into some of my friends' closet and take things I feel are cool or useful. Then I order my patches and finishes and then think Okay, what can we do with you, cute snake patch, and with you, cool black jumper, and, boom, they go together, and they lived happily ever after.
WWW: What is your favorite piece from the new capsule collection?
JF: That's a hard one. I would say no one piece because it is the coherent story, infusing all my ideas together that I love most. (But I would say I really love all the snake pieces.)
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