The Surprising Story Behind Lilly Pulitzer


Lilly Pulitzer

We’re always so curious about the history of famous fashion brands, and our friends at SheFinds recently dug up some very interesting information about resort favorite Lilly Pulitzer. In fact, the brand’s origin story just might be the best we’ve ever heard.

It all began with American socialite Lillian McKim, who “scandalously” eloped to Florida with her soon-to-be-husband, Peter Pulitzer. The two settled down in Palm Beach, where Lilly opened an orange juice stand using produce from Peter’s numerous groves. After repeatedly staining her clothes while at work, the style-minded Pulitzer designed colorful patterned pieces that would easily camouflage any fruity residue. When customers started inquiring after the designs more than they did the juice, Lilly decided it was time to embark on a new business venture, officially founding the clothing company in 1959. Now that’s a story unlike any other.

Have you heard any other quirky brand origin stories? Let us know in the comments, and check out Lilly Pulitzer’s newest arrivals!