#WomanCrushWednesday: 19 Reasons We're Obsessed With Helena Bordon

Here at Who What Wear, we pride ourselves on being uplifters and empowerers of women everywhere, inspiring them and giving them autonomy over their personal style with our stories. One of the ways we hope to do this is by featuring one standout woman each week in our #WomanCrushWednesday series. This week: Brazilian blogger Helena Bordon.

Until fairly recently, Bordon has flown largely under the much larger wings of bloggers like Chiara Ferragni and Aimee Song at Fashion Weeks the world over—sitting front row is no big deal for her, but she's not exactly as easily recognizable as some of the other ladies. But that's all soon changing.

Bordon, who is the daughter of Vogue Brazil style director Donata Meirelles, is one of the most joyfully well-dressed people in the street style game. A glance through even a few of the photos captured of her at shows like Miu Miu, Chanel, and John Galliano is bound to bring a smile to your face—she's almost always snapped laughing or smiling, and her clothes are bright, colorful, statement-making, and unapologetically happy.

If you can't tell, we are crushing on the 28-year-old blogger big time! Keep scrolling for 19 more reasons we're obsessed with Bordon!