This New Online Retailer Is Basically My Dream Closet


Miami duo Wiissa; PICTURED: HKM Giovanni Blouse ($172); Mellow Mellow Liu Brocade Skirt ($95); The Sleeper Feeling Feathers Set ($290)

My dream closet would be one that appears to have emerged from the rabbit hole in Alice in Wonderland. It would be equal parts quirky, whimsical, and imaginative. These hopes and dreams for my closet have since trained my eyes to hone in on products like Susan Alexandra bags, Paris 99 dresses, and the like. Typically, such items (items you might call “extra”) aren’t all found in one place, considering e-commerce sites want to market to a broader customer base, but Half-Mad does things differently.

Half-Mad is a new online retail space dedicated to selling both established and emerging brands and designers who are pushing the boundaries when it comes to fashion. It took me just one glance at the site to know this would soon become my go-to online shopping destination, and I was right. Stocking kitschy labels featuring funky colors, Half-Mad is dedicated to making sure you have a one-of-a-kind shopping experience every time, and boy, is it successful.

The founder, Naomi Kahn, was gracious enough to sit down with us to discuss the “madness”, if you will, behind the retail space she’s created. Between breaking the rules of traditional dressing and shopping and actually being inspired by Alice in Wonderland (no, I didn’t plan that comparison), Naomi’s eye is one to watch. Read along as we learn all about the history of Half-Mad and what we can expect from the retailer in the future.