Hailey Baldwin may be one of the newer models for Guess—she made her debut for the brand this past summer in its fall 2016 campaign—but the young model's career is on the rise, according to the brand's co-founder Paul Marciano. The 20-year-old fronts the brand's 35th-anniversary ad campaign in a series of sultry photos shot by Tatiana Gerusova in a denim washing factory in Los Angeles.
Clad in the vintage-inspired Guess Originals 1981 Anniversary Capsule Collection, the blonde bombshell poses alongside Stefano Sala, but Baldwin is the real star. "She’s very of-the-moment and has a huge following on social media," Marciano tells WWD. "As with all our GUESS girls, we like to get them before they’ve done any other campaigns. Hailey’s career is now really starting to take off."
Baldwin follows in Gigi Hadid's footsteps, taking over as Guess girl last year, so we have a feeling the model is about to have a banner 2017. And we won't be surprised to see her come back as Guess's fall muse yet again.
Check out some of the photos from Hailey Baldwin's latest Guess campaign below.
What do you think of Hailey's latest ad campaign? Share your thoughts in the comments, and shop the latest Guess collection.