A Complete Guide to Growing Your Brand, as Told by Garance Doré

It’s an exhilarating and eventful time to be a millennial woman: The opportunity to be your own boss is widely accepted while accessibility to the resources to express your individuality is vast. But we all know the dreaded feeling as the flush of excitement and motivation slowly dwindles down and we question ourselves: Where and how do we even start building our own personal brands?

Our very own editorial director, Kat Collings, recently sat down with Garance Doré, illustrator, blogger, and photographer extraordinaire, at the Create & Cultivate Chicago conference earlier in August, and the sage advice shared was nothing short of inspiring. From viewing work as play to curating your social media presence, the advice Doré gave is your own personal toolbox to get your brand up and running.

Keep reading for tips and advice from Garance Doré to get your brand started stat!

“It’s working on that uniqueness and packaging it by finding your own creativity and imagery—how do you make that cool to others? Everything that you are makes you unique. Also it would be so much easier if you follow what you love than follow what you think is successful that someone else does. Maybe you’ll find a smaller group that will follow you, but they will be good followers.” -Garance Doré

Photo:

Create and Cultivate

“Don’t freak out about competition. Follow your path and keep going, because yourself is the only thing you can do.” - Garance Doré

Photo:

Create and Cultivate

“Saying no is how you define yourself, even more today with all the possibilities we have with social media. You can be in so many places, so what you don’t do can define you more than the stuff that you do.” - Garance Doré

“I think that you have to find what makes you happy. If it’s working 12 hours a day for a while, it’s cool. I think you have to see a place where you’re healthy and happy and just do it.” - Garance Doré

Photo:

Create and Cultivate

“Depending on the type of brand you want to become, maybe you want fewer followers much more dedicated to your brand. You have to think of what you want and who you want to be, and I think these are things that we really have to think about.”- Garance Doré

“I didn’t have a business plan or any goals of success or anything, so that’s why I can’t really say ‘this was my goal,’ so what we did with my team after a while is more like adapt to the success and try to stay true to who we are. One of my [pieces of advice] is to be clear with what you’re looking for and what you want.” - Garance Doré

Photo:

Create and Cultivate

Garance Doré 2016 Garance Doré Calendar ($26)

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 Are you inspired to kick-start your brand? Let us know your favourite piece of advice in the comments below.