Right off the heels of a highly saturated '80s-inspired S/S 17 campaign, Gucci chose to throw it back even further to the late '60s for its Pre-Fall 17 campaign.
The latest ads for the fashion house have been dubbed "Soul Scene," and boy, are they soulful. The campaign features models and dancers letting loose in rich and colorful dance halls, alternating between dancing dynamically and posing for photos. Also notable: The entire cast is models of color.
According to a press release from Gucci, the campaign took a cue from the Made You Look exhibition at the London Photographers' Gallery, which spotlighted black masculinity and dandyism. The Gucci ads were also inspired by the portraiture of Malian artist Malick Sidibeì and the underground Northern Soul movement of the '60s.
When you take a look at this Gucci party, you might spot a familiar face or two. Those Gucci casting videos from a few months ago featured models auditioning for roles in this campaign.
Look at the vibrant photos for yourself below, and see if you can feel the spirit of the '60s, too.
And, if you're a massive Gucci fan, you're in luck: You can now have Gucci in your hands in 90 minutes flat.