A controversial trend from yesteryear is making bold waves in all categories, but it has been especially prominent when it comes to activewear. We've been witnessing the steady resurgence of logos in visually loud variations that not long ago would have been deemed cringe-worthy. The trend's foray into activewear comes as no surprise, considering the category's consistent penchant for turning out pieces emblazoned with big, bold logos. Today, however, said branding is bigger and bolder than ever.
A series of celebrities have been stepping out in gym clothes adorned in enormous, statement logos. Bella Hadid, Alessandra Ambrosio, and Adriana Lima have all endorsed the trend, shamelessly sporting gigantic block letters down their leggings and across their sports bras. Whatever your stance on the audacious styling, it looks as if it's here to stay, at least for now.
See how big, bold logos are making a comeback below, and then shop pieces inspired by the look.