As editors, we know what we like within our team—Bassike T-shirts, Vans Old Skool Sneakers ($120), and black midi skirts from literally anywhere. But what we find super interesting, is discovering the brands, styles, and pieces our readers actually spend their money on. At the end of last year we discovered the most popular shoes sold on The Iconic in 2016 (the answer might surprise you), and today, we’re turning our focus onto General Pants Co. We asked the retailer to share the most popular style of jeans in store right now, and the answer came as no surprise—we see these jeans everywhere. The style in question is the Ksubi Chlo Wasted Jeans ($190)—a ‘mom’ jean shape which has been gaining popularity over the last year or so, and this style ticks off two other major denim trends—a light wash and raw hem. We were told over email that the retailer moves hundreds of pairs of this style every week.
Since its release last year, Ksubi has reinvited the shape with different washes and details. Keen to get your hands on a pair? Keep scrolling to shop.