Blogger GabiFresh is no stranger to interacting with people on the internet. She does it, literally, all the time. But it’s thanks in part to that very connection, she tells us, that makes her newest—and fifth—collaboration with SwimsuitsforAll so great.
The freshly launched collection, “New Year, Same You,” is aptly making its debut now, when the promise of New Year's resolutions might be starting to fizzle out for some. In fact, the name itself speaks to the cliché annual tradition that, while well-intended for many, can be harmful when women interpret the New Year as a time to change themselves or their bodies, sometimes through unhealthy means. Instead, Gabi translated her updated message into beach-ready designs, resulting in swimwear that not only celebrates every curve of a woman's body, but also fits women's natural curves, as the collection comes in D/DD and E/F cup sizes.
>Keep scrolling to read our chat with the blogger and collaborator and to hear why her new swim line is different than any that have come before it.
GabiFresh x SwimsuitsforAll D/DD + E/F Wish Underwire Bikini ($100)
>Who What Wear: You’ve been collaborating with SwimsuitsforAll for five seasons now. That’s amazing! How has your approach changed from the first time you designed for them until now?
GabiFresh: I learn something new with each collection, from fit to design! I am really accessible online, so I hear directly from people exactly what works and what doesn't, and I always keep that feedback in mind for the next round.
GabiFresh x SwimsuitsforAll D/DD + E/F Midnight Zipper Swimsuit ($98)
>WWW: Tell us about the styles in this line. What makes them unique?
GF: This collection is much more muted and minimal than my previous ones. I wanted to show it's possible for plus-size women to do the minimalist trend but still look stylish and chic. So far, the response has been great!
GabiFresh x SwimsuitsforAll D/DD + E/F Reflection Underwire Swimsuit ($100)
>WWW: We love the idea of "New Year, Same You." Why did you want to change the phrase most people commonly hear, "New Year, New You?"
>GF: I think setting goals and self-improvement is great! One of my favorite things about getting older is realizing how cool it is to work on myself in all different ways. But we did want to address and push back against this crazy messaging that because it's a new year, you have to start fad diets and try every possible thing to change your body and lose weight at any cost. It makes people feel like they aren't good enough to live their lives now, and it often leads to them trying, "failing," and feeling worse.
GabiFresh x SwimsuitsforAll D/DD + E/F Champagne Zipper Swimsuit ($98)
>WWW: Is there a way to celebrate the start of a new year without falling into the habit of setting resolutions that can make you feel like you need to change yourself?
GF: For people who want to make improvements in their health but don't want to get stuck in that cycle, I always recommend shifting your mindset from focusing on numbers to movement or fitness goals. You attend that class you've always wanted to take at least once a week, or seeing if by the end of the year you can jog x amount of miles without stopping.
GabiFresh x SwimsuitsforAll D/DD + E/F Milestone Underwire Bikini ($100)
>WWW: What's your best piece of swimsuit-shopping advice for women who want to celebrate their curves?
GF: My biggest advice is to try new styles that you previously thought wouldn't work for you. Plus-size swimwear design has come so far in the past few years, and people get stuck in this mindset that they "can't" wear something without even trying it on! To me, showing more skin is always great, but feeling comfortable and confident is what's most important.
GabiFresh x SwimsuitsforAll Midnight Firework Dress ($84)
Have a favorite style from the batch? Or more feedback on swimsuits for curves you want Gabi to hear? Weigh in below.