What if your clothes could replace your iPhone, fitness tracker, and even credit cards? Sounds crazy, but Quartz reports that Avery Dennison Retail Branding and Information Solutions is taking the term "fashion forward" to the next level with the unveiling of a smart bomber jacket (hey, it's on trend!) called the Bright BMBR. The futuristic jacket was created with the help of fashion label Rochambeau and the smart products platform EVRYTHNG.
The $630 jacket looks like a traditional garment, only it's not. It's embedded with an NFC (near-field communication) chip, which is similar to the one used when you pay for things with your phone in a store, and a personalized QR code that can virtually eliminate the need to carry a wallet when it's worn.
Only 15 of these savvy jackets are set to be released and sold, but Avery Dennison and EVRYTHNG have a major vision for the future of fashion. In fact, Avery Dennison already works with big brands like Hugo Boss, Nike, and Under Armour in addition to providing Marks and Spencer with inventory tracking RFID tags, which Rebecca Minkoff famously used in her "connected" stores. With enough technology to make your head spin, the fashion industry's future advances seem almost unfathomable. For now, we'll enjoy our gadgets, iPhones, and wearables.
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