How an Italian Heritage Brand Does Coachella

The perfect Coachella party has a few things: It’s laidback yet lively, the guest list is a curated mix of the fashion and music worlds, and the venue is impressive to boot. By these standards, Furla’s #furladesertvibes event absolutely fit the bill. Fashion influencers such as Caroline Daur and Thàissia Naves hosted guests at the Furla Mansion for an Italian aperitivo followed by a poolside party with music by Hannah Bronfman. At the center of the festivities was the Furla Ducale bag, a limited-edition crossbody in a desert-ready leopard print. After attending the festivities ourselves, we took the opportunity to speak to Fabio Fusi, the brand’s creative director, on the bag and why music is such a core part of the brand’s identity.