Going, Going, Gone—the Story of Our Self-Control at Free People

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(Image credit: Collage Vintage )

You go to the Free People website and you're doing fine. You start eyeing a few things you love, maybe add one or two to your cart, and then before you know it, you've low-key lost your mind. Suddenly, your shopping cart went from 0 to 25 items real quick, and narrowing it down doesn't seem like an option. Justifications start flying out of your mouth because you really do need that sweatshirt in all three colors it's offered in. One to wear around the house, one to wear under a blazer, and the other because you'll probably regret not buying it and you definitely have something in your closet you can pair it with. 

Get the picture? We certainly do because we just lived it as we lost all self-control while scrolling through the new arrivals section at Free People. Everything you have been craving for your wardrobe right now can be found within the confines of Free People's excellently curated site. We're talking Western-inspired boots, cool plaid pants, and even belt bags. We knew Free People was trendy, but we didn't know it was this trendy, and we are clearly over the moon with this discovery. Ready to shop our favorites for yourself? 

Are you just as overwhelmed as we are? Take a deep breath, get your editing skills at the ready, and quickly figure out which pieces are worth buying (if not all of them). Because if you don't, trust us, someone else will. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.