Even if you don’t regularly walk around New York’s Lower East Side or have access to it via subway, there are plenty of reasons this weekend’s launch of The Frankie Shop is already on your radar. Perhaps you’re an avid follower of its softly lit images on Instagram or its co-founder Gaelle Drevet, who’s also behind another fashion-crowd favorite, Pixie Market. Maybe you’re just looking for a store that has a distinct, non-fussy, modern POV, or you’re a straight-up Francophile. For any of these reasons, the new e-commerce launch comes as great news.
The Frankie Shop has been a cozy mainstay on Stanton Street for the last two years—as well as in Paris, where the second storefront lives—and its reach is about to expand in a major way. While the site’s offerings are small at the moment, take it from an editor who stops by the NYC location as often as possible: Frankie is much more about quality, coolness, uniqueness, and chic staples than it is about quantity. And like the boutique, this is one spot you'll want to check back on often.
Scroll down for a peek at some of our current favorites and Frankie's Cyber Monday promo code.
Yes, a plush pink coat is considered a staple.
Simple, subtle, and incredibly chic.
Athleisure that's office-approved.
The perfect golden hoops for every day of the week.
Buy this now—plan your Japanese excursion later.
The zig-zag hemline makes this cropped sweater cooler than all others.
For when you've officially decided that skinny jeans are out.
Take advantage of The Frankie Shop's 15%-off Cyber Monday sale. Simply enter the code FRANKIELAUNCH15 at checkout.