Forever 21 is having a major moment right now, with every It girl from Kendall Jenner to Gigi Hadid stepping out in its affordable but chic designs. And a release we received from the brand this morning reveals a new concept that's going to make the chain's collections easier to shop than ever.
Back in May 2014, Forever 21 opened its first F21 Red location near downtown Los Angeles. The concept: a giant store packed with the best of Forever 21, at even cheaper price points: "A new concept store for Forever 21, Inc., F21 Red delivers a deeper inventory of the trend-led staples Forever 21, Forever 21 Men, Forever 21 Plus and Forever 21 Kids is known for carrying, at a great value to customers," reads a press release from the brand. Now, even more F21 Red locations are opening, three in the U.S.: Brooklyn, New York; San Diego, California; and Kendall, Florida.
In laywoman's terms: With more F21 Red locations sure to come in the future, Forever 21 is just going to be offering more inventory at lower prices. While a $48 trench coat will always have fairly universal appeal, imagine shopping $8 jeans—something F21 Red stores promise to carry.
What do you think of Forever 21's latest shopping overhaul? Tell us in the comments below, and shop some of our favorite current F21 pieces while you're at it!