<![CDATA[ Latest from Who What Wear in Tiktok-fashion ]]> https://www.whowhatwear.com/tag/tiktok-fashion Sun, 01 Feb 2026 12:00:00 +0000 en <![CDATA[ This Blush Trend Pairs Best With a Vintage Nightgown and Secret Garden—How to Create It in 3 Steps ]]> https://www.whowhatwear.com/beauty/watercolor-blush-trend q5xURMzEekGWVuUnVzpvPZ Sun, 01 Feb 2026 12:00:00 +0000 Mon, 02 Feb 2026 23:32:48 +0000 <![CDATA[ I Finally ID'd the 17 Products Kelsey Merritt Used in Her Frosted Peach Makeup Routine ]]> https://www.whowhatwear.com/beauty/makeup/kelsey-merritt-frosted-peach-makeup DgoeYbQkeyiMK4yR7JTFuU Sat, 24 Jan 2026 12:00:00 +0000 Mon, 26 Jan 2026 19:13:21 +0000 <![CDATA[ I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026 ]]> https://www.whowhatwear.com/fashion/trends/tiktok-fashion-trends-2026 wq9Bp4oCNzhsbgxFJYxCxm Thu, 11 Dec 2025 08:00:00 +0000 Fri, 12 Dec 2025 16:43:24 +0000 <![CDATA[ Brat, Zendaya's Fembot Look and *That* Omelette Dress: These are The 10 Most Iconic Fashion Moments of the Last Decade ]]> https://www.whowhatwear.com/fashion/iconic-fashion-moments-from-2015-to-2025 DoVsKjTVzUnf7cyef34dwS Sat, 08 Nov 2025 07:00:00 +0000 Sat, 08 Nov 2025 09:37:36 +0000 <![CDATA[ TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual ]]> https://www.whowhatwear.com/beauty/gen-z-says-coffee-beauty-essentials J57jyh7DifV4PMYpeyGWJE Tue, 28 Oct 2025 07:00:00 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ This Australian TikToker Has the Best Style—These Are the Items She's Influenced Me to Buy ]]> https://www.whowhatwear.com/fashion/shopping/camelia-farhoodi-wardrobe-2025 kiStszw5gD822XC7vcXtDK Thu, 23 Oct 2025 09:00:00 +0000 Thu, 23 Oct 2025 18:03:48 +0000 <![CDATA[ "Devon Aoki Makeup" Is Perfect for Round Faces Like Mine, so I Asked an Expert How to Pull It Off ]]> https://www.whowhatwear.com/beauty/makeup/devon-aoki-makeup EjZySQb2MHF9mpn2TP3Kz7 Thu, 18 Sep 2025 12:00:00 +0000 Thu, 18 Sep 2025 16:31:45 +0000 <![CDATA[ "Frugal Chic" Is Trending on TikTok—Here's What It Means ]]> https://www.whowhatwear.com/fashion/shopping/frugal-chic-tik-tok-trend-explained yhCCBBo3aNxPsidhMZGQYg Thu, 21 Aug 2025 09:00:00 +0000 <![CDATA[ I Tested TikTok's Favorite Jean Shorts—Here Are the Pairs Actually Worth Buying ]]> https://www.whowhatwear.com/fashion/denim/summer-2025-tiktok-viral-jean-shorts X3RL55MjvWTThCKQ4HJt8S Sat, 16 Aug 2025 14:00:00 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ "Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the Look ]]> https://www.whowhatwear.com/beauty/gen-z-says-island-girl-beauty-trend 3bxbKixeKasc2PH8gnowXa Wed, 30 Jul 2025 12:00:00 +0000 Wed, 20 Aug 2025 20:46:54 +0000 <![CDATA[ TikTok Says This $48 Toner Is the Secret to Glassy Skin, But TBH, These On-Sale Picks Are Just as Great ]]> https://www.whowhatwear.com/beauty/skin/hydrating-toner-deals dVjnhizQzGHLs7Cz3nqXGZ Wed, 30 Jul 2025 07:00:00 +0000 <![CDATA[ I Shop For A Living—These TikTok Shop Fashion & Beauty Finds Are Actually Worth It ]]> https://www.whowhatwear.com/fashion/shopping/tiktok-shop-deal-for-you-days-2025 MTwio6bUSBCZZUmGayrYX9 Fri, 11 Jul 2025 06:54:36 +0000 Fri, 11 Jul 2025 10:45:06 +0000 <![CDATA[ These Are the Essentials NYC Fashion People Are Buying on TikTok ]]> https://www.whowhatwear.com/fashion/shopping/tiktok-shop-deals-for-you-days UnXakYmArCbd6jDk7zNTie Wed, 09 Jul 2025 13:16:21 +0000 Wed, 09 Jul 2025 21:04:20 +0000 <![CDATA[ I'm Obsessed With TikTok Trends—8 I'm Shopping for Summer ]]> https://www.whowhatwear.com/fashion/shopping/tiktok-fashion-microtrends-summer-2025 8jQ8XP2rqj5t9je6YqMSy3 Thu, 19 Jun 2025 09:00:00 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ I Asked My Favorite NYC Fashion People on TikTok What They're Buying for Summer ]]> https://www.whowhatwear.com/fashion/shopping/nyc-tastemakers-summer-2025-must-haves qKp7nDfWAHAGdgKewqAywP Tue, 10 Jun 2025 09:00:00 +0000 Tue, 10 Jun 2025 21:52:10 +0000 <![CDATA[ TikTok's Caveman Method Might Seem Extreme, But Hear Me Out: It Changed My Skin ]]> https://www.whowhatwear.com/beauty/skin/tiktok-caveman-method qiLVkLQ4ARmh9FEQaYyamR Sun, 25 May 2025 07:00:10 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ This Viral Makeup Artist Is Basically the Beauty World's Picasso—Here's Why We're Obsessed ]]> https://www.whowhatwear.com/beauty/makeup/emily-wood-makeup-must-haves c3dS8E5xxUrGXZkq5u7pDj Thu, 15 May 2025 09:05:00 +0000 Sat, 07 Jun 2025 01:06:42 +0000 <![CDATA[ The Unexpected TikTok Trend I'm Really Into This Spring ]]> https://www.whowhatwear.com/fashion/shopping/ponchos-trend-spring-2025 UAtYGwFCRFdqu8bMMUpQNQ Thu, 15 May 2025 09:00:40 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ I Practically Live on TikTok—These 8 Fashion Trends Are Worth Checking Out ]]> https://www.whowhatwear.com/tiktok-fashion-trends-2025 JCgmmptterWPtKxns9HV7Y Thu, 01 May 2025 07:01:10 +0000 Wed, 07 May 2025 16:30:40 +0000 <![CDATA[ This Stylish New Yorker Has Has Impeccable Taste—35 Chic Spring Picks That Have Her Attention ]]> https://www.whowhatwear.com/fashion/shopping/new-yorker-spring-fashion-beauty-2025 r5V8UxoTodP2rvZHeomzkV Wed, 30 Apr 2025 09:37:00 +0000 <![CDATA[ I Asked Beauty Editors to Test 3 TikTok-Viral Lip Stains—This Was the Undeniable Favorite ]]> https://www.whowhatwear.com/beauty/makeup/best-lip-stain a6FVVCKuAazqgrXF5Mmt7m Wed, 23 Apr 2025 07:00:00 +0000 Fri, 13 Feb 2026 21:52:21 +0000 <![CDATA[ TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your Dollar ]]> https://www.whowhatwear.com/beast-mode-perfumes mhB48KB6nTsCgBvtE9K437 Wed, 09 Apr 2025 07:02:00 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ Millais's "Ophelia" Has Become My Favorite Spring Beauty Aesthetic—Here's How I'm Bringing It to Life ]]> https://www.whowhatwear.com/beauty/gen-z-says-pre-raphaelite-beauty y7p2utFhHk4A522pmGEXPd Thu, 27 Mar 2025 04:00:30 +0000 Wed, 20 Aug 2025 20:49:35 +0000 <![CDATA[ I'm Obsessed With TikTok Trends—6 I'm Shopping for Spring ]]> https://www.whowhatwear.com/fashion/shopping/tiktok-fashion-microtrends-spring-2025 Btzpy6GkQt3EA8CjmUyNMn Wed, 26 Mar 2025 07:02:50 +0000 Tue, 05 Aug 2025 17:45:11 +0000 <![CDATA[ I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From Nordstrom ]]> https://www.whowhatwear.com/fashion/trends/chic-tiktok-nordstrom-winter-finds CTcri9DfRfGNKd4zqDL7KR Fri, 07 Feb 2025 08:04:00 +0000 <![CDATA[ Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case) ]]> https://www.whowhatwear.com/beauty/gen-z-says-tiktok-beauty-archive J946Z6ppvgxNzCVB85mHxX Fri, 31 Jan 2025 05:05:20 +0000 Wed, 20 Aug 2025 20:50:47 +0000 <![CDATA[ Goodbye, TikTok: The End of Fashion's Most Radical Digital Playground ]]> https://www.whowhatwear.com/fashion/tiktok-ban-feature idJt9VHojxF7tw9N7m4BWX Fri, 17 Jan 2025 19:45:57 +0000 Thu, 07 Aug 2025 10:34:17 +0000 <![CDATA[ While It's Still Here, I'm Letting TikTok Persuade Me to Buy This Viral Top Trend ]]> https://www.whowhatwear.com/fashion/trends/bolero-tiktok-trend rqEnQMVwUVG8cPGURwKTxS Wed, 15 Jan 2025 16:47:04 +0000 Wed, 15 Jan 2025 16:57:24 +0000 <![CDATA[ Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance ]]> https://www.whowhatwear.com/fashion/celebrity-style/hailey-bieber-blazer-as-top-tiktok-trend dagkP6AMqm9MxBsM39cwFZ Fri, 06 Dec 2024 10:01:50 +0000 Fri, 06 Dec 2024 15:24:35 +0000 <![CDATA[ The Shark Beauty FlexStyle Is All Over Our FYPs, so We Tried It—Honest Thoughts Ahead ]]> https://www.whowhatwear.com/beauty/hair/shark-flestyle-review DBffHafqUwxte3QbUUU9KT Wed, 27 Nov 2024 15:11:23 +0000 Thu, 19 Dec 2024 18:19:03 +0000 <![CDATA[ 20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands ]]> https://www.whowhatwear.com/beauty/gen-z-says-nightstand-beauty-favorites Yj8Uz83aqk5RDmNRLvntGB Fri, 25 Oct 2024 04:05:20 +0000 Wed, 20 Aug 2025 20:54:58 +0000 <![CDATA[ We Can't All Be Ashley Banks, But Here's How to Re-Create Her '90s Silk Press ]]> https://www.whowhatwear.com/beauty/hair/nineties-silk-press KNM9oJUQewvWWiByFFbz3d Fri, 06 Sep 2024 04:04:30 +0000 <![CDATA[ I Ordered the $145 '90s Minidress That's Viral on TikTok, and Now I'm Obsessed ]]> https://www.whowhatwear.com/fashion/dresses/viral-norma-kamali-pickleball-dress-review P9uU8hVJJDQAMXo2QabAbZ Mon, 12 Aug 2024 07:00:50 +0000 <![CDATA[ TikTok Has Spoken: 7 Key Buys That Are Replacing These Familiar "Dated" Trends in 2024 ]]> https://www.whowhatwear.com/fashion/trends/dated-tik-tok-fashion-trends-2024 aLdPRPAxL8PDXRSytVjPXe Tue, 06 Aug 2024 06:57:00 +0000 Mon, 26 Aug 2024 06:00:00 +0000 <![CDATA[ The Row Made Me Love This Jacket Trend, But TikTok Made Me Buy It ]]> https://www.whowhatwear.com/fashion/outerwear/sporty-jacket-trend nef7QJdKMPy9iULijRfcqB Sat, 03 Aug 2024 07:01:20 +0000 Thu, 15 Aug 2024 18:51:36 +0000 <![CDATA[ Everyone Is Dressing Like a "Desert Aunt" This Summer—Inside the Viral Aesthetic ]]> https://www.whowhatwear.com/fashion/trends/desert-aunt-aesthetic JrgsoxsB48m9JDn6L2bfmW Sat, 03 Aug 2024 07:01:10 +0000 Wed, 07 Aug 2024 17:14:22 +0000 <![CDATA[ I'm on BeautyTok 24/7—Here Are 11 Products I Can't Believe Aren't Viral Yet ]]> https://www.whowhatwear.com/beauty/upcoming-viral-beauty-products Cf8VjXKXvzjvhYuxbXWLxD Thu, 18 Jul 2024 07:04:00 +0000 Mon, 05 Aug 2024 16:31:52 +0000 <![CDATA[ This TikTok-Viral Scent Is Flying Off Amazon Shelves Faster Than You Can Say "Prime Day" ]]> https://www.whowhatwear.com/beauty/fragrance/tiktok-viral-perfumes-prime-day vUqzEi4k9jfyXsxaU38Tkg Wed, 17 Jul 2024 07:03:00 +0000 Wed, 17 Jul 2024 14:09:26 +0000 <![CDATA[ I Asked 3 TikTok Beauty Experts What the Next Big Makeup Trends Will Be—They Said These 5 ]]> https://www.whowhatwear.com/beauty/makeup/tiktok-makeup-trends-uk 74RP2oEjK2uCkjjmYDgd2X Fri, 12 Jul 2024 06:30:00 +0000 Fri, 12 Jul 2024 07:12:17 +0000 <![CDATA[ Monet McMichael's New Snif Fragrance Is Proof That Rose Is Far From Old-Fashioned ]]> https://www.whowhatwear.com/beauty/fragrance/monetmcmichael-snif-collaboration ceSVYki8aLsAKgF4828jkL Sun, 07 Jul 2024 04:00:00 +0000 <![CDATA[ I Tried the White Pants Taking Over TikTok, and They're Even Better Than People Say ]]> https://www.whowhatwear.com/fashion/pants-trousers/viral-citizens-of-humanity-marcelle-pants-review FLW8k5bDaZr9iY3zmnpsRB Tue, 25 Jun 2024 16:46:40 +0000 Tue, 25 Jun 2024 21:15:02 +0000 <![CDATA[ According to TikTok, Classy Girls Who Go to Jazz Clubs Wear This Makeup Look ]]> https://www.whowhatwear.com/beauty/makeup/jazz-club-makeup qUZJ7YpPTqkLNR38t2jmie Fri, 14 Jun 2024 07:00:00 +0000 Wed, 20 Aug 2025 20:57:04 +0000 <![CDATA[ It's Officially Boyfriend Blush Summer—Consider This Your Starter Pack ]]> https://www.whowhatwear.com/beauty/makeup/boyfriend-blush-trend rrPhZXTCdnpJeqW4vTk8Fc Thu, 30 May 2024 17:10:00 +0000 Fri, 31 May 2024 17:35:21 +0000 <![CDATA[ I Usually Hate Trending Aesthetics, But TikTok's #GardenGirl Has Me ]]> https://www.whowhatwear.com/fashion/trends/tiktok-garden-girl-aesthetic-trend 6iHobaTWsdJtocpQbJFUK8 Mon, 20 May 2024 11:29:12 +0000 Fri, 07 Jun 2024 10:34:33 +0000 <![CDATA[ Sorry, Mob Wives and Tomato Girls—These 7 TikTok Fashion Trends Will Actually Go the Distance ]]> https://www.whowhatwear.com/tiktok-fashion-trends-2024 Z49RXV6GarapPs3YEsRgXU Thu, 04 Apr 2024 02:01:00 +0000 Thu, 07 Aug 2025 10:34:56 +0000 <![CDATA[ TikTok Influenced Me to Shop This Brand—Here Are the 16 Cutest Items I Found ]]> https://www.whowhatwear.com/fashion/shopping/spring-finds-tiktok-urban-outfitters xsCK6dKvZYqDB37hU5NkxK Wed, 03 Apr 2024 14:00:00 +0000 <![CDATA[ TikTok's Best Dressed Share Everything on Their New-Season Wish Lists ]]> https://www.whowhatwear.com/tiktok-fashion-wish-list A8yXSDsXfwYeCuvSxXrGQT Tue, 26 Mar 2024 03:00:00 +0000 Wed, 27 Mar 2024 19:11:41 +0000 <![CDATA[ These Gen Z–Approved Beauty Brands Tap Into Niche Aesthetics ]]> https://www.whowhatwear.com/beauty/gen-z-says-aesthetic-beauty-brands rNnKnfJwg2wgsM9niWbPd5 Sun, 24 Mar 2024 07:03:20 +0000 Wed, 20 Aug 2025 20:50:15 +0000 <![CDATA[ Madeline Argy Has Our Attention ]]> https://www.whowhatwear.com/fashion/celebrity/madeline-argy-has-our-attention-clone XsizzRRMcFuuHK7boMRdm7 Thu, 22 Feb 2024 12:31:48 +0000 Thu, 22 Feb 2024 13:52:31 +0000 <![CDATA[ Madeline Argy Has Our Attention ]]> https://www.whowhatwear.com/fashion/celebrity/madeline-argy SjrkJhJ9KhtzACSeNxh8M6 Wed, 21 Feb 2024 08:00:00 +0000 Thu, 07 Aug 2025 10:34:40 +0000